Frequently (or occasionally) Asked Questions
Q: What's the purpose of The Tradeshow Wall?
First, of course... is to do good... and do it well. Moreover, our goal is to create a highly recognizable, iconic site that is both an engaging and efficient referral resource for visitors, AND an effective and measurable marketing vehicle for Wall spaceholders fueled by a unique combination of simplicity and creativity... all in one sentence.
Q: Does it cost anything?
Well, that's the good news. We're giving away Wall spaces on a first come, first served basis (but we have a lot of Wall space to give away and don't expect to run out anytime soon.) So the answer is NO... but, YES if you want to spend a little... like for high-quality custom professional (and creative) artwork for your wall space, or an Optional (but not necessary) Wall Space Management Account. Of course, now you can add more or bigger wall spaces beyond your free space or rent premium, top-row Wall spaces...or possibly your own... yes, your own Great Tradeshow Wall. But otherwise... NO.
How long do we have the Wall space for?
Your Free Wall space is permanent. Plain and simple. Our other huge platform, The Guitar Wall is in its fifth year and still growing. You can add more permanent space. You can also rent space, but that's not necessarily permanent.
Q: What's the benefit of having a free Wall space on The Tradeshow Wall?
Well, let's start with the low hanging fruit... it's FREE. So that means ROI is relatively easy to achieve. Meaning that if you got one (1) new prospective, potential, reasonably qualified visitor to your landing page or website... you're, as we say... ahead of the game. And then we can extrapolate from there.
Q: Who will visit The Tradeshow Wall and how will they know about it?
That's an easy one. You may know that ten (10) years ago we started an odd little website called Tradeshow Blues... and a few other properties. Along the way we've connected with hundreds of thousands of tradeshow and event enthusiasts (Who would have thought?). We'll start there... and throw in our social media reach, some email, a few strategic placements... and probably some measured yelling where appropriate.
Q: How do you know this Wall concept works?
Well, we've had well over a million (1,000,000) visitors to The Guitar Wall which has generated hundreds of thousands of referrals to our spaceholders' sites and landing pages... for starters.
Q: Why are you so particular about the Wall space artwork?
The Wall is a visual experience. The more interesting and creative the Wall is, the more engaging it is for visitors and we think that's ultimately a win/win for everyone. Plus, we all about quality.
Q: Can we have additional Wall spaces for other divisions of our company?
Yes. But... One Free space per company is our deal. If you want more, that's OK... we just ask you pay a small, one-time fee for the extra space. Do that here!
Q: Can we manage and change our own Wall space once it's setup?
If you really want to... you can get an Optional Wall Space Management Account for a few bucks. We set it up and train you for about five (5) minutes. It's pretty easy... but VERY powerful. Get that here!.
Q: How can we measure the performance of our Wall space?
Easy. Every time a visitor clicks on a Wall space, a non-scientific vote is cast and recorded. You can see all the results for all the Wall spaces on the Search and Vote Results page.
Q: What are those "lettered spaces" at the top of the First Wall and Second Wall all about?
As of now (finally)... those premium spaces are for rent. We know it doesn't sound like the right terminology (especially coming from a guy who was a magazine publisher for 15 years)... but hey, we're on new ground here. We're writing our own script, and you are part of it. Get more information!
Q: Can we have an entire Wall for ourselves?
Funny you should ask. Do we have a Wall for you! Look here!.
Q: What else do you guys do?
That depends on what you need. To get started, find out about this guy when it comes to marketing and media development and design... and this guy when it comes to independent sales representation.
Q: Didn't you guys build some other walls in the tradeshow business?
Yes. But that was long ago and far away. This is different. And way better.
Q: Are there any more questions?
Do YOU have any more questions? Ask.
